Sutton United Football Club is thrilled to announce a continued partnership with Lords Group Trading, a leading merchant of building, plumbing, heating and DIY goods in the UK. This collaboration marks a significant milestone for both the football club and the company, with Lord’s becoming the new dugout sponsor.
Lords Group Trading, known for serving local tradesmen, plumbing & heating merchants and construction companies, that use Lords’ deep product knowledge to source and procure a wide variety of building products, will continue to be an integral part of Sutton United’s commercial family. This partnership will see Lords Group Trading providing essential support to the club, contributing to the development of facilities, and enhancing the overall fan experience .
Matthew Disley, Commercial Director of Sutton United, expressed his enthusiasm about the continued partnership: “We are delighted that Lords Group Trading have decided to stay on with us. Their dedication to quality and community aligns perfectly with our club’s values. We are confident that this collaboration will continue to bring substantial benefits to both our supporters and the local community.”
The partnership will feature prominent Lords Group Trading branding around Gander Green Lane, including perimeter advertising and digital presence. Additionally, Lords Group Trading will be actively involved in supporting local initiatives and contributing to the club’s community and fan engagement efforts.
Darren Price, Lords Group Trading’s Managing Director – General Merchanting, shared his excitement about the continued partnership: “At Lords Group Trading, we believe in building lasting relationships within the local communities we serve. Our ongoing collaboration with Sutton United FC reflects our commitment to supporting grassroots initiatives and fostering community spirit. We are proud to continue our journey with Sutton United, and together, we aim to create a positive impact that extends beyond the football pitch.”